Email Marketing

01 — Project details

This section highlights two email marketing campaigns I worked on: one designed to promote a sale and the other focused on generating leads. I was responsible for both the graphic design and copywriting for these campaigns, ensuring they were visually appealing and persuasive to drive higher engagement and conversions.

02 — Creative process

Each campaign in the example highlights two different brands displayed per campaign. When designing the graphics and writing the copy, I ensured that it targeted the audiences of both brands, all the while drawing them into clicking the Call-To-Action (CTA) button. I tested various CTAs and personalized content for the dual audience segments to ensure relevance and boost engagement, optimizing both design and messaging for maximum impact.

03 — Results

Both campaigns resulted in higher-than-expected engagement and conversions. The sale campaigns led to a noticeable increase in sales for each brand, while the lead-generation campaigns effectively expanded the email lists and captured qualified leads. By combining strategic email design and compelling copy, both campaigns contributed to business growth for the brands.